I'm Max, an aspiring technofunctional economist with a passion for sports-related digital challenges. I have accrued knowledge in the sporting goods industry and am always driven to add more value to consumers’ experiences. After graduating as a Bachelor in Sports Management, I am now in the final stages of my Masters in Sport, Business and Law with a focus on Digital and Innovation Marketing. Currently, conversational interfaces (chatbots), their underlying user experience (UX) and technology got my attention.

I'm Max, an aspiring technofunctional economist with a passion for sports-related digital challenges. I have accrued knowledge in the sporting goods industry and am always driven to add more value to consumers’ experiences. After graduating as a Bachelor in Sports Management, I am now in the final stages of my Masters in Sport, Business and Law with a focus on Digital and Innovation Marketing. Currently, conversational interfaces (chatbots), their underlying user experience (UX) and technology got my attention.


This timeline illustrates my professional experience to date:


Intern - Digital Brand Commerce
Global Consumer Service
Artificial Intelligence (Chat & Messaging)
adidas AG
08/2018 - 02/2019
Amsterdam
Sales & Administration Analyst
Key Account Management CEW Group II
adidas AG
04/2018 - 08/2018
Herzogenaurach
Coordinator
Key Account Management CEW Group II
adidas AG
10/2017 - 04/2018
Herzogenaurach
Visual Merchandiser
for adidas and Reebok
cip marketing GmbH
International marketing agency, which realizes projects in the area of retail and event marketing as official partner of the adidas Group.
11/2016 - 10/2017
South Germany
Brand Ambassador
for Reebok
cip marketing GmbH
07/2015 - 10/2017
South Germany
Product Expert
for the adidas Online Shop
Needle Inc.
An eCommerce Sales Chat Platform which provides real time expert shopping assistance services.
08/2015 - 10/2016
South Germany
Intern - Global Sales
Key Account Management CEW
adidas AG
10/2014 - 03/2015
South Germany


EDUCATION
EDUCATION
Click on + to discover more
Tap on + to discover more

ABITUR

Hölderlin-Gymnasium Nürtingen
08/2003 - 06/2012
 

BACHELOR OF ARTS
Sport Management

Eberhard Karls University
10/2012 - 06/2017
 

MASTER OF SCIENCE
Sport, Business & Law

University of Bayreuth
10/2017 - ongoing
 

PROFILE


Photo of MePhoto of Me


MY PURPOSE, CAUSE & BELIEF

Through my own experiences as professional athlete and sports student I have developed the belief that sport can have an enormous and positive impact on one’s life. I’m convinced that digital solutions help humans to live a more sportive life, come together and push boundaries. This intrinsic conviction translates into my cause, my personal “why” and aspired profession. For everything I do, I believe in challenging the status quo.

MY PURPOSE, CAUSE & BELIEF

Through my own experiences as professional athlete and sports student I have developed the belief that sport can have an enormous and positive impact on one’s life. I’m convinced that digital solutions help humans to live a more sportive life, come together and push boundaries. This intrinsic conviction translates into my cause, my personal “why” and aspired profession. Everything I do, I believe in challenging the status quo.



WHAT MAKES ME DIFFERENT

The main focus of my academic and autodidactic education was to sharpen a competitive profile in the sports industry. As a result, it now combines three important areas of expertise: Sport, Digital and Business. Along with a lot of accrued knowledge within the sporting goods industry and technical know-how, I feel ready to take on the challenges waiting for me out there.

Photo of Me
Photo of Me

WHAT MAKES ME DIFFERENT

The main focus of my academic and autodidactic education was to sharpen a competitive profile in the sports industry. As a result, it now combines three important areas of expertise: Sport, Digital and Business. Along with a lot of accrued knowledge within the sporting goods industry and technical know-how, I feel ready to take on the challenges waiting for me out there.



MY SKILLSET

Hover over the pictures to discover more
Tap on the pictures to discover more


Scrum badge

Scrum

PSPO I CERTIFICATION
Certified Professional Product Owner by Scrum.org
HTML5 & CSS3 Logo

Web Design

HTML 5 & CSS3
I've taught myself these languages and already created various websites
Framer Logo

UI Design

FRAMER X
I've already created several prototypes with a working UI/UX design.
Office 365 Logo

MS OFFICE

Excel, PowerPoint & Word
Due to my analytical jobs I'm very proficient working with MS Office.
OSX Logo

APPLE OS X

including iWorks
I frequently work with Apple computers and their applications.
Salesforce Logo

Salesforce

ServiceCloud
Experienced in working with Agent/Supervisor console & Einstein Analytics

Please check out the projects section below to find out how I use my skills to bring ideas to life

PROJECTS

E.ON Future Home Hackathon

April 2019

E.ON hack - winners

I'm overjoyed to have won my first hackathon. I'm particularly proud that my belief of technology improving people's lives has found application in our idea.

A huge 'thank you' to my team - it was a blast!

E.ON hack - winners

Over the 48-hour hackathon, we built a prototype of a product that is capable of non-identifiably monitoring vulnerable people within their households. The prototype ran on 2 laptops to simulate what the behaviour of the device would be when it is manufactured and showed what it would be capable of. The device when manufactured would be wall mounted and would require effectively no setup by the user, increasing the accessibility of the product.

E.ON Hack

Our primary use case was elderly people falling over within their homes, this would be identified via a microphone to hear the fall, an accelerometer to measure vibrations and a Grid-Eye sensor for heat mapping. In the case that at least 2 of the 3 sensors triggered abnormal readings, a message would be sent to the person and displayed on the device, should they not respond, a set of specified contacts would be notified and assistance from emergency services be sent upon request, all via the device. The device can do more in further iterations but that was the primary case.

E.ON hack - workmode



My Blog: 6 months in Amsterdam

August - February 2019

Blogging

The main reason for the blog, besides my interest in improving my web design skills, is that I felt very privileged to work for adidas in Amsterdam. This resulted in a certain need for sharing my experiences. Therefore, the blog gives an insight into my daily work and documents what I have learned and how I have developed. I hope you'll enjoy the impressions I'm trying to convey and that you can take something beneficial from reading it. Please click here to check it out and discover more background information and the actual Blog.

Blogging

Thanks to the monthly updating of the blog I had found pleasure in writing. So now I can proudly report that I have published an article in adidas' GamePlan A. It's about my key learnings during the internship and what advice I would certainly give to future interns. Click on the picture to get to the article. Have fun reading!

GPA GPA



"adiFit" running shoe finder

January 2019

Ever since I'm fascinated by the idea to transfer the consultation consumers get in brick and mortar stores to the digital world. During my internship I was able to pursue this independently and both build a prototype and design a business case around it. It deals with the problem of the product jungle (too many models are offered) and that adidas does not help to find the best product individually. My solution is adiFit, an extension for the adidas app that guides the user through an interactive questionnaire and recommends the optimal running shoe based on the answers given. The questions can be categorized according to the running behaviour, body characteristics and shoe preferences of the respective consumer. Unfortunately, I cannot share the business case or the prototype here, because the project has met with great internal interest and would also reveal internal company information. As sneak peak you can have a look at the artboard below.

artboard adiFit

Besides, I was happy that the director of mobile experience (adidas) gave me half an hour to pitch my idea. He was impressed and agreed that there is a need for such an initiative in the future. Furthermore I was able to present the prototype at the browse and design meeting of the UX department and also got very good feedback and encouragement.




adidas Hackathon Amsterdam

June 2018

In Amsterdam, I came together with other digital and IT savvy people to create a way that offers consumers personalized experiences and thus deepen their experience with the brand. We had only 24 hours to come up with a digital solution for that.

AMS Hack

Our team has worked on an integration that personalizes the next gen shopping experience. For the most part, we have been aiming to find the most appealing adidas products based on a VR experience. In order to do that we tracked the eyes throughout the experience and identified which products are the most viewed ones.

AMS Hack
AMS Hack
AMS Hack



FCBAYERNHACKDAYS

January 2018

HackDays

HackDays or “Hackathon” is an event where experts from different disciplines work together in teams on technical, business or design problems with the goal of developing innovative and creative software to build prototypes and generate new ideas.

Participant in the adidas challenge (Team ChannelZ):
Mobile interaction and commerce - Redefine how adidas engages with fans around the world

In order to tackle our main goal, remain or get into the relevant set, our approach was to focus on three main aspects: MOBILE, COMMUNITY & PRODUCT.

The combination of these three criteria gave rise to the idea of digitizing and gamifying the so-called "game around the course". Using an app, users can scan their adidas shoes, choose a team and then log into a court. Based on various measured values, an accumulated score is calculated accordingly. The team with the highest score virtually brands the court.

Artboard

CLICK HERE TO TRY THE PROTOTYPE
#mobilecommerce #mobileinteraction #communitybuilding #personalizedexperiences #gamification #fanacquisition




Parley x adidas campaign

July 2016

A I R - Avoid. Intercept. Redesign.

I decided to recycle water bottles and plastic bags in order to create a shoetree. The basis consists of remodelled water bottles which are tied together by braided parts of plastic bags. To give the shoetree a nicer finish I covered it with an old performance bag. In my opinion this is a great way to show people why they shouldn’t throw away their plastic waste as there are awesome things you can do with it. Especially the oceans are full of waste and substances which cause great damage to the maritime world. Herewith I want to support Parley’s Ocean Plastic Program and I will ban plastic bags from life - Spread the word and be creative!
Music: Oceans - Save Yourselves




EASM Summer School Madrid

May 2018
EASM

The European Association for Sport Management (EASM) was established in 1993 as an independent association of people involved or interested in the management of sport in the broadest sense. EASM membership is composed of academics and professionals from the public, voluntary and commercial sectors.

Through a scholarship I was able to attend the EASM Summer School in Madrid. Besides enriching presentations on current sport management topics, I can proudly say that my team and I have won the Case Study Competition. Our strategy to improve the ticketing and merchandising of Atlético de Madrid convinced the jury to choose us of a total of 12 strong teams.

ATHLETIC
CAREER
BLACK BELT
Shidokan Karate
BROWN BELT
Luta Livre
BROWN BELT
Shooto (MMA)
PURPLE BELT
Brazilian Jiu-Jitsu

FIGHT RECORD

Below is a record of my most important fights
Click on the images to make them bigger


Pure GP Mainz

2016
Main Event Pure GP
(Mainz, Germany):
Superfight against Jan Zander

Evolution GP Zurich

2015
Main Event Evolution GP
(Zurich, Switzerland):
Superfight vs. Patrick de Caro

European Shidokan Open

2013
European Shidokan Open
(Metzingen, Germany):
Superfight vs. Etienne Steffen

International German Championships
2nd Place

German Grappling League

2012
German Championships Shooto Grappling
(Reutlingen, Germany):
Champion (1st Place)

Member and Trainer of the GTT competition team
(German Grappling League)

German onships Shooto Grappling

2011
Max FC Submission Challenge
(Vaduz, Liechtenstein):
1st Place

ADCC Germany 2nd Place
(Munich, Germany):
2nd Place

German Championships Shooto Grappling
(Reutlingen, Germany):
2nd Place

European Championships Amateur Shooto

2010/09
Fight2Finish
(Munich, Germany):
2nd Place

Upcoming Glory
(Deventer, The Netherlands)

European Championships Amateur Shooto
(Deventer, The Netherlands)




VOLUNTEERING & QUALIFICATIONS

Scoring Judge & Referee

Referee and Scoring Judge

Shooto Germany
Member of the professional commission
Member of the training team
250+ fights led and/or judged (full certification)

ADCC Germany
Referee class C (full certification)
150+ fights led and/or judged

Shidokan Germany
1. Dan (full certification)

CONTACT

I'd love your feedback!

Bayreuth, Germany

Swing by for a cup of or leave me a note: