I'm Max, an aspiring techno-functional economist with a passion for sports-related digital challenges.  I have accrued knowledge in the consumer goods industry and am always driven to add more value to customers’ experiences.  I've successfully completed a Masters in Sport, Business & Law by finishing my thesis on technology adoption and use of chatbots. Currently, I'm taking part in a career program at SAP during which I'll rotate across 4 different departments.

I'm Max, an aspiring techno-functional economist with a passion for sports-related digital challenges.  I have accrued knowledge in the consumer goods industry and am always driven to add more value to customers’ experiences.  I've successfully completed a Masters in Sport, Business & Law by finishing my thesis on technology adoption and use of chatbots. Currently, I'm taking part in a career program at SAP during which I'll rotate across 4 different departments.


This timeline illustrates my professional experience to date:


SAP Academy for Business Transformation
Office of the CEO
SAP SE
02/2020 - ongoing
Walldorf, Germany
Working Student - Customer Experience
System Design - Siemens MindSphere
Siemens AG
10/2019 - 12/2019
Erlangen, Germany
Intern - Digital Brand Commerce
Global Consumer Service
Artificial Intelligence (Chat & Messaging)
adidas AG
08/2018 - 02/2019
Amsterdam, The Netherlands
Sales & Administration Analyst
Key Account Management CEW Group II
adidas AG
04/2018 - 08/2018
Herzogenaurach, Germany
Coordinator
Key Account Management CEW Group II
adidas AG
10/2017 - 04/2018
Herzogenaurach, Germany
Visual Merchandiser
for adidas and Reebok
cip marketing GmbH
International marketing agency, which realizes projects in the area of retail and event marketing as official partner of the adidas Group.
11/2016 - 10/2017
South Germany
Brand Ambassador
for Reebok
cip marketing GmbH
07/2015 - 10/2017
South Germany
Product Expert
for the adidas Online Shop
Needle Inc.
An eCommerce Sales Chat Platform which provides real time expert shopping assistance services.
08/2015 - 10/2016
South Germany
Intern - Global Sales
Key Account Management CEW
adidas AG
10/2014 - 03/2015
Herzogenaurach,Germany


EDUCATION
EDUCATION
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Tap on + to discover more

ABITUR

Hölderlin-Gymnasium Nürtingen
08/2003 - 06/2012
 

BACHELOR OF ARTS
Sport Management

Eberhard Karls University
10/2012 - 06/2017
 

MASTER OF SCIENCE
Sport, Business & Law

University of Bayreuth
10/2017 - 01/2020
 

PROFILE


Photo of Me Photo of Me


MY PURPOSE, CAUSE & BELIEF

Passion doesn't come over night and so didn't mine for technology. During the last 3 years I learnt to love the way it enables us to create and innovate. I’m convinced that digital solutions help humans to live a better life, come together and push boundaries. That's why we should leverage tech to make the world more livable. Together. This intrinsic conviction translates into my personal “why” and aspired profession. Let's challenge the status quo!

MY PURPOSE, CAUSE & BELIEF

Passion doesn't come over night and so didn't mine for technology. During the last 3 years I learnt to love the way it enables us to create and innovate. I’m convinced that digital solutions help humans to live a better life, come together and push boundaries. That's why we should leverage tech to make the world more livable. Together. This intrinsic conviction translates into my personal “why” and aspired profession. Let's challenge the status quo!



WHAT MAKES ME DIFFERENT

The main focus of my academic and autodidactic education was to sharpen a competitive profile and equip myself with the necessary skillset for tomorrow's world. As a result, it now combines three important areas of expertise: Technology, Business and Sport. Along with my experiences at hackathons and at adidas, Siemens and SAP, I feel confident to tackle upcoming challenges.

competitive profile
competitive profile

WHAT MAKES ME DIFFERENT

The main focus of my academic and autodidactic education was to sharpen a competitive profile and equip myself with the necessary skillset for tomorrow's world. As a result, it now combines three important areas of expertise: Technology, Business and Sport. Along with my experiences at hackathons and at adidas, Siemens and SAP, I feel confident to tackle upcoming challenges.



MY SKILLSET

Hover over the pictures to discover more
Tap on the pictures to discover more


Scrum badge

Scrum

PSPO I CERTIFICATION
Certified Professional Product Owner by Scrum.org
HTML5 & CSS3 Logo

Web Design

HTML 5 & CSS3
I've taught myself these languages and already created various websites.
Python Logo

Python

Python 3
Basic Python knowledge: mostly API configuration and OData.
Office 365 Logo

MS OFFICE

Excel, PowerPoint & Word
Due to my analytical jobs I'm very proficient working with MS Office.
RSCE Logo

Qualtrics

Research Core Expert
Experienced working with the Qualtrics Experience Management Platform.
Salesforce Logo

Salesforce

ServiceCloud
Experienced working with Agent/Supervisor console & Einstein Analytics.

Please check out the projects section below to find out how I use my skills to bring ideas to life

PROJECTS
E.ON Future Home Hackathon

April 2019

E.ON hack - winners

I'm overjoyed to have won my first hackathon. I'm particularly proud that my belief of technology improving people's lives has found application in our idea.

A huge 'thank you' to my team - it was a blast!

Over the 48-hour hackathon, we built a prototype of a product that is capable of non-identifiably monitoring vulnerable people within their households. The prototype ran on 2 laptops to simulate what the behaviour of the device would be when it is manufactured and showed what it would be capable of. The device when manufactured would be wall mounted and would require effectively no setup by the user, increasing the accessibility of the product.

E.ON Hack workmode

Our primary use case was elderly people falling over within their homes. This would be identified via a microphone to hear the fall, an accelerometer to measure vibrations and a Grid-Eye sensor for heat mapping. In the case that at least 2 of the 3 sensors triggered abnormal readings, a message would be sent to the person and displayed on the device, should they not respond, a set of specified contacts would be notified and assistance from emergency services be sent upon request, all via the device. The device can do more in further iterations but that was the primary case.

My Blog: 6 months in Amsterdam

August - February 2019

Pic of the Blog

The main reason for the blog, besides my interest in improving my web design skills, is that I felt very privileged to work for adidas in Amsterdam. This resulted in a certain need for sharing my experiences. Therefore, the blog gives an insight into my daily work and documents what I have learned and how I have developed. I hope you'll enjoy the impressions I'm trying to convey and that you can take something beneficial from reading it. Please click here to check it out and discover more background information and the actual Blog.

Thanks to the monthly updating of the blog I had found pleasure in writing. So now I can proudly report that I have published an article in adidas' GamePlan A. It's about my key learnings during the internship and what advice I would give to future interns. Click on the picture to get to the article. Have fun reading!

GPA GPA
Future of Education Hackathon

June 2019

Hack-Team Future of Education
How will tomorrow's education look like?

By answering this question, my team and I won the Future of Education Hackathon from StudySmarter and the University of Bayreuth. Our mock-up convinced the jury with its proposition to introduce tech-shy students to the topic of digitization.

With the interactive design of public displays in combination with Kinect, we want to help them overcome their first barriers in a playful way. This can spark more interest and stimulate continuous interaction with the subject of IT. Thanks to my compadres Eduardo Augusto Esqueche Larrabure and Franz-Jakob Morfeld - It was a pleasure to hack with you guys!

Article about the hackathon
"adiFit" running shoe finder

January 2019

adiFit artboard

Ever since I'm fascinated by the idea to transfer the consultation consumers get in brick and mortar stores to the digital world. During my internship I was able to pursue this independently and both build a prototype and design a business case around it. It deals with the problem of the product jungle (too many models are offered) and that adidas does not help to find the best product individually. My solution is adiFit, an extension for the adidas app that guides the user through an interactive questionnaire and recommends the optimal running shoe based on the answers given. The questions can be categorized according to the running behaviour, body characteristics and shoe preferences of the respective consumer. Unfortunately, I cannot share the business case or the prototype here, because the project has met with great internal interest and would also reveal internal company information. As sneak peak you can have a look at the artboard below.

Besides, I was happy that the director of mobile experience (adidas) gave me half an hour to pitch my idea. He was impressed and agreed that there is a need for such an initiative in the future. Furthermore I was able to present the prototype at the browse and design meeting of the UX department and also got very good feedback and encouragement.

adidas Hackathon Amsterdam

June 2018

Amsterdam Hack Team

In Amsterdam, I came together with other digital and IT savvy people to create a way that offers consumers personalized experiences and thus deepen their experience with the brand. We had only 24 hours to come up with a digital solution for that.

VR tagging

Our team has worked on an integration that personalizes the next gen shopping experience. For the most part, we have been aiming to find the most appealing adidas products based on a VR experience. In order to do that we tracked the eyes throughout the experience and identified which products are the most viewed ones.

FCBAYERNHACKDAYS

January 2018

Test pitch in front of Tim Höttges and Stefan Mennerich

HackDays or “Hackathon” is an event where experts from different disciplines work together in teams on technical, business or design problems with the goal of developing innovative and creative software to build prototypes and generate new ideas.

Hack-Team Future of Education

Participant in the adidas challenge (Team ChannelZ):
Mobile interaction and commerce - Redefine how adidas engages with fans around the world

In order to tackle our main goal, remain or get into the relevant set, our approach was to focus on three main aspects: MOBILE, COMMUNITY & PRODUCT.

The combination of these three criteria gave rise to the idea of digitizing and gamifying the so-called "Kick um den Platz". Using an app, users can scan their adidas shoes, choose a team and then log into a court. Based on various measured values, an accumulated score is calculated accordingly. The team with the highest score virtually owns the court.

Click here to try the prototype
Parley x adidas campaign

July 2016


A I R - Avoid. Intercept. Redesign.

I decided to recycle water bottles and plastic bags in order to create a shoetree. The basis consists of remodelled water bottles which are tied together by braided parts of plastic bags. To give the shoetree a nicer finish I covered it with an old performance bag. In my opinion this is a great way to show people why they shouldn’t throw away their plastic waste as there are awesome things you can do with it. Especially the oceans are full of waste and substances which cause great damage to the maritime world. Herewith I want to support Parley’s Ocean Plastic Program and I will ban plastic bags from life - Spread the word and be creative!
Music: Oceans - Save Yourselves

EASM Summer School Madrid

May 2018

EASM cohort 2018

The European Association for Sport Management (EASM) was established in 1993 as an independent association of people involved or interested in the management of sport in the broadest sense. EASM membership is composed of academics and professionals from the public, voluntary and commercial sectors.

Through a scholarship I was able to attend the EASM Summer School in Madrid. Besides enriching presentations on current sport management topics, I can proudly say that my team and I have won the Case Study Competition. Our strategy to improve the ticketing and merchandising of Atlético de Madrid convinced the jury to choose us of a total of 12 strong teams.

ATHLETIC
CAREER
BLACK BELT
Shidokan Karate
BROWN BELT
Luta Livre
BROWN BELT
Shooto (MMA)
PURPLE BELT
Brazilian Jiu-Jitsu

FIGHT RECORD

Below is a record of my most important fights
Click on the images to make them bigger


Pure GP Mainz

2016
Main Event Pure GP
(Mainz, Germany):
Superfight against Jan Zander

Evolution GP Zurich

2015
Main Event Evolution GP
(Zurich, Switzerland):
Superfight vs. Patrick de Caro

European Shidokan Open

2013
European Shidokan Open
(Metzingen, Germany):
Superfight vs. Etienne Steffen

International German Championships
2nd Place

German Grappling League

2012
German Championships Shooto Grappling
(Reutlingen, Germany):
Champion (1st Place)

Member and Trainer of the GTT competition team
(German Grappling League)

German onships Shooto Grappling

2011
Max FC Submission Challenge
(Vaduz, Liechtenstein):
1st Place

ADCC Germany 2nd Place
(Munich, Germany):
2nd Place

German Championships Shooto Grappling
(Reutlingen, Germany):
2nd Place

European Championships Amateur Shooto

2010/09
Fight2Finish
(Munich, Germany):
2nd Place

Upcoming Glory
(Deventer, The Netherlands)

European Championships Amateur Shooto
(Deventer, The Netherlands)




VOLUNTEERING & QUALIFICATIONS

Scoring Judge & Referee

Referee and Scoring Judge

Shooto Germany
Member of the professional commission
Member of the training team
250+ fights led and/or judged (full certification)

ADCC Germany
Referee class C (full certification)
150+ fights led and/or judged

Shidokan Germany
1. Dan (full certification)

Shooto Germany
Member of the professional commission
Member of the training team
250+ fights led and/or judged (full certification)

ADCC Germany
Referee class C (full certification)
150+ fights led and/or judged

Shidokan Germany
1. Dan (full certification)

CONTACT


Heidelberg, Germany
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Heidelberg, Germany
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